What Does the Process of Custom Cannabis Label Printing Look Like?

February 26, 2025 | Cannabis Labels, Custom Cannabis Labels
What Does the Process of Custom Cannabis Label Printing Look Like?

Custom cannabis label printing is a multi-faceted process that blends the following elements:

We invite you to follow along as we explore the key steps in crafting the perfect label that meets legal standards and captivates customers.

Understand the Regulatory Requirements

Before diving into the perfect label design, you must familiarize yourself with specific labeling regulations. Admittedly, these vary by state, and your regulations will look different than others. Still, most states, follow a similar protocol, which requires:

  • Product identity, including brand name and strain
  • Net weight or volume
  • Tetrahydrocannabinol (THC) and cannabidiol (CBD) content
  • List of solvents or diluents used
  • Manufacture or packaging date
  • Expiration date
  • Manufacturer or distributor information
  • Usage Instructions
  • Required warnings (i.e. “not safe for children”)

By adhering to these guidelines, you’re not just following the law. You’re showing customers that your brand is trustworthy.

Design Your Label

An effective label design should reflect your brand identity while providing clear and concise information. To achieve this, you’ll want to consider the following elements:

  • Brand Consistency – Ensure your label aligns with your overall brand aesthetics. This includes consistent colors, fonts, and imagery.
  • Typography – Incorporate fonts that are legible and appropriate to your brand’s personality.
  • Imagery – Select high-quality images or graphics that resonate with your target audience.

Remember, your label is a primary touchpoint with consumers. Therefore, you want to make it engaging and informative.

Select the Right Materials

Choosing the right label material is essential for durability, aesthetics, and brand identity. Whether you want a sleek, professional look or eco-friendly appeal, the right material will elevate your cannabis custom printed labels.

At Custom 420, we offer the following options:

  • Gloss Paper – Ideal for a high-impact, polished look, gloss paper labels enhance colors with a smooth, shiny finish. This is a great option for jars, pouches, and other packaging that demands a professional touch.
  • BOPP (Biaxially Oriented Polypropylene) – Water-resistant and highly durable, BOPP labels maintain adhesion and a sleek appearance.
  • Kraft Paper – If you want an organic and eco-conscious appeal, Kraft paper labels bring a rustic and natural touch to your cannabis branding.
  • Black Paper – Bold and sophisticated, black paper labels add a luxurious and exclusive feel to your packaging.
  • Metallic Foil – Make your products stand out with metallic foil labels that create a reflective, high-end finish, perfect for premium cannabis branding.
  • Holographic Foil – Add a modern, eye-catching twist with shimmering, multidimensional holographic foil labels.
  • Rainbow Prism Foil – Want to turn heads? Rainbow prism foil labels offer a vibrant, dynamic finish that ensures your cannabis brand pops on the shelf.

Print Your Labels

Once you get to cannabis custom label printing, you have two options to choose from:

  • In-House Printing – Offers flexibility, especially when regulations change frequently. Invest in a quality digital color cannabis label printer to allow for quick adjustments and long-term cost savings.
  • Outsourcing – Ideal for larger volumes or when specialized printing techniques are required (i.e. spot UV). If you decide to outsource, you’ll want to ensure your printing partner is keen on cannabis label regulations and maintains compliance with your labels.

Application and Quality Control

Proper application ensures labels adhere correctly and maintain their appearance. Whether applying labels manually or using automated systems, consistency is key.

You’ll want to implement quality control measures to ensure the proper alignment, adhesion, and print quality. Furthermore, when you design a new label, you’ll want to double-check to make sure the product meets your brand’s standards.

Final Word

The process of custom cannabis label printing may be too much for your business to take on. Under such circumstances, we recommend outsourcing from a trusted partner.

That’s where Custom 420 Supply comes in. Our custom cannabis label solutions are made to meet your brand’s expectations and match current state compliance. Want to learn more? We invite you to reach out through our contact page.