How to Make Your Custom Vape Cartridge Boxes Stand Out

Custom vape cartridge boxes are just as essential as the vape hardware inside. They’re the customer’s first impression of your product and will leave an impact no matter the quality of the cannabis oil inside. Therefore, you want to ensure these boxes stand out on store shelves.

1.) Know Your Target Audience

While you may assume all custom boxes for vape cartridges will have the same target audience, this isn’t 100% true. Yes, it’s fair to say there’s a vape culture that prefers specific aesthetics. However, as vaping becomes more accessible, more types of people are getting their hands on these products.

Furthermore, you need to consider the type of people that purchase from your brand. Some cannabis companies are designed for young people, others for middle-aged people just learning about cannabis.

Consider your brand image and how you want your custom vape cartridge boxes to reflect that. Research your consumers’ preferences and let your results dictate the design process.

2.) Design with Function

Remember, your vape box is more than just a display. It’s what protects the product inside. With that, you’ll want to consider the following:

Source the Right Material

You have a lot of material options to consider, from sturdy cardboard to custom eco-friendly vape cartridge boxes. Again, when making this decision, you need to consider your brand identity.

For example, choose cardboard if you want a sleek and luxurious look. However, biodegradable materials are better options if your brand is known for sustainable sourcing.

Adopt Ergonomic Design Principles

With an ergonomic design, you ensure your vape packaging is attractive and practical. So, what should you consider?

This depends on what comes with each purchase. For example, some brands offer vape accessories (i.e. chargers) with the purchase of a pen. If your product does too, you’ll want to incorporate compartments for these accessories.

Other ergonomic factors add to the unboxing experience. For example, secure closures (or snap locks) are popular, textured surfaces can help to create a tactile experience, etc. The more thought you put into the unboxing experience, the happier your customers will be.

3.) Boost Your Aesthetic

Your custom box is what makes a first impression on customers. With that, you want to ensure the best possible design to represent your brand and retain customers.

You may need to experiment around with certain elements of your custom vape cartridge boxes, including:

• Color palette
• Die-cut shapes
• Imagery

If you have multiple products, you’ll want consistent design elements. Remember, these elements should resonate with your target audience and give them a quality unboxing experience.

It can be beneficial to get customers involved. Some brands ask customers to submit artwork for their custom packaging – making your company feel more like a community.

Final Word

While you may have a strong understanding of the marketing purposes behind custom vape cartridge boxes, we know not everyone has the time to develop the perfect design. That’s where Custom 420 comes in!

Our in-house design team can tailor packaging to your vision – ensuring to use the right materials for your brand identity. Want to learn more? We invite you to reach out through our contact form.