How to Choose the Perfect Label Materials for Your Brand

May 23, 2024 | Cannabis Labels

Choosing the right type of label materials for your cannabis packaging items can prove to be tricky if you’re not familiar with the ins and outs of each option. The first question to answer before purchasing or production is, “How will they be used?” From there it can be easier to start to narrow down. The second question will be, “What type of look are you going for?”

Now with both answers, you can pin down the right option for functionality and aesthetics. But let’s take a deeper look at the most common options and where they fit the packaging industry as a whole.

1.) BOPP (Biaxially Oriented Polypropylene)

BOPP is a type of plastic film stretched both in machine direction and across machine direction. It’s widely used for labels due to its durability and versatility.

Advantages:

  • Durability: Resistant to water, oils, and chemicals.
  • Clarity: High transparency and gloss, providing a premium look.
  • Flexibility: Can be used for various applications, including food and beverage labels, health, and beauty products, and more.
  • Printability: Excellent surface for printing, allowing for vibrant and clear graphics.

Disadvantages:

  • Cost: More expensive than paper labels.
  • Environmental Impact: As a plastic product, it’s less environmentally friendly than paper.

2.) Vinyl

Vinyl is a durable plastic material known for its flexibility and resilience. It’s often used for labels that need to withstand harsh conditions.

Advantages:

  • Durability: Highly resistant to water, UV rays, and abrasion.
  • Flexibility: Suitable for outdoor and industrial applications.
  • Adhesion: Strong adhesive properties, suitable for curved or irregular surfaces.

Disadvantages:

  • Cost: Generally, more expensive than BOPP and paper labels.
  • Environmental Impact: Similar to BOPP, vinyl is not biodegradable.

3.) Foil

Foil labels are made from aluminum foil or have a metallic finish, providing a distinctive and eye-catching look. They can also include specialty finishes like holographic and patterned foils.

Advantages:

  • Appearance: High-end, luxurious look with metallic sheen.
  • Durability: Resistant to moisture, oils, and some chemicals.
  • Barrier Properties: Provides a good barrier against light and oxygen, which is beneficial for certain products.

Disadvantages:

  • Cost: Higher cost due to the material and manufacturing process.
  • Flexibility: Less flexible than plastic labels and may not be suitable for all surfaces.

4.) Paper

Paper labels are the most common and economical type of label material. They are widely used for a variety of applications.

Advantages:

  • Cost: Most economical option.
  • Printability: Excellent surface for high-quality printing.
  • Eco-Friendly: Biodegradable and recyclable, making it an environmentally friendly choice.

Disadvantages:

  • Durability: Less durable than plastic or foil labels; susceptible to water, oil, and tear.
  • Application: Not suitable for outdoor or harsh environment use.

Final Word

Each label material has advantages and disadvantages, making them suitable for different applications depending on durability, appearance, cost, and environmental impact requirements.

To choose the right label materials for your project, it’ll be important to determine its application. If you need help determining which label material is right for you, we can help! We offer a wide range of materials suitable for all applications. Contact us to learn more!