The Ultimate Guide to Pantone Colors: Why They’re Essential in Design
Pantone colors are a system of standardized color matching widely used across various industries, including fashion, graphic design, printing, and product manufacturing. Pantone colors are known for their precision and consistency. They’ve become an essential tool for designers and manufacturers to communicate color choices accurately. And we’ve found them extremely important when developing cannabis packaging.
What is the Pantone Matching System?
The Pantone Matching System (PMS) was developed in the 1960s by Lawrence Herbert, who noticed the lack of a standardized color system in the printing industry. The PMS is a color reproduction system that allows designers and manufacturers to match colors accurately regardless of the equipment used to produce them.
The Pantone color system is based on a standardized color numbering system, with each color identified by a unique number or code. This numbering system allows designers and manufacturers to communicate color choices accurately, ensuring consistency in the final product.
Pantone colors matter because they help ensure consistency in color reproduction across different materials and media. For example, let’s say a designer chooses a particular shade of blue for a company’s logo. Through the Pantone color system, that color can be replicated on various materials, such as business cards, brochures, and signage.
In addition, Pantone colors have become an essential tool for brand identity and recognition. Many companies have specific Pantone colors associated with their brand, which helps them stand out. It also creates a consistent brand image across different media and products.
Pantone colors are also widely apparent in the fashion industry. Designers use the Pantone color system to communicate color choices to manufacturers. This helps ensure that the final product matches the designer’s vision and that colors are consistent across different materials, such as fabrics and accessories.
Final Word
Overall, the Pantone color system has become an essential tool for designers and manufacturers across various industries. Its precision and consistency ensure that color choices communicate accurately and that the final product matches the designer’s vision.
If you are a brand looking to ensure consistency and accuracy in your color choices, consider using the Pantone color system. With its standardized numbering system and wide range of colors, the Pantone system is a reliable tool to help you create a consistent and recognizable brand image. Reach out to us about picking Pantone colors or visit the official website.