The term ‘product packaging’ often conjures up images of boxes, bags, labels, and wrappers. It’s easy to overlook the significance of packaging alignment, relegating it to a practical necessity. However, cannabis packaging isn’t merely a vessel that safeguards a product; it’s a powerful branding tool that creates a comprehensive and cohesive narrative about your brand.As the first physical touch point between your brand and your customers, cannabis product packaging has the critical role of...