Simply put, “die-cut” means a sticker that is cut around the shape of your design. In other words, most stickers come in standard shapes (i.e. circle, square, or rectangle), whereas die-cut stickers are completely customizable to your artwork. Brands use “die-cut” for various purposes. In most instances, it’s to show off brand identity (i.e. through a logo sticker). However, packaging can also come in these customizable cuts (i.e. die-cut boxes). Origins of Die-Cut Die-cutting began in the...